FMM Seminar ‘25

Actionable trends & measurable take-aways on financial media for marketing strategists and do-ers.

15:00 | 14.Mar.25 | Carob Mill | Limassol

Media Partners

At this half-day, interactive seminar, we will share real data on successes and failures of digital
financial marketing strategies, followed by a networking session with media partners.

Who should come,
and why?

This seminar is suitable for decision makers on marketing spend, and for marketing do-ers.
Our experts across financial media will address hard questions about marketing spend on digital media, and share true data on how to maximise ROI.

Find out if you are measuring performance correctly

Address misconceptions on so-called “performance campaigns”

Get tips on turning your online media & content strategy into website traffic

Get real data & tips on successful display / social campaigns

FMM Seminar '25

programme

This seminar will be short and sweet, packed with actionable information and resources.
The event starts at 15:00 and will finish by 18:00. Panels will be 30 minutes and keynotes 10 minutes long, with plenty of time for networking at the end.

Branding vs performance

What actually works? Panelists will discuss the effectiveness of display campaigns for company growth.

Phil Robinson
Head of Data Science and Insights for Bloomberg EMEA

Dimitris Nikolakopoulos
Chief Digital Officer, Attica Media Group; Forbes Cyprus & Forbes Greece

Enrico Paccusse
Growth Director,
Trading View

Juan Pablo Ambrogetti
Head of Marketing CMO,
FXstreet

Facilitator :

Niki Nikolaou
Director
Content Works

Data-led marketing

What does performance mean to you? How can you measure it? What are your success metrics? Tracking limitations of data-led campaigns and how to set realistic KPIs.

Christopher Zenios
Marketing Director,
Webtheoria

Helen Astaniou
Director of Publisher Relations, FinancialMarkets.Media

Jose Rubiño Torres
Performance Marketing Director, FinancialMarkets.Media

Facilitator :

Laoura Salveta
Head of Marketing,
MLK Advisory

Display campaign case study on FXstreet

High performance campaigns – hard data, variables for success, dos and don’ts.

Using live data as a conversion tool

How to use LIVE financial data in your sharable content & email to improve conversions

Joe Neighbour
Account & Sales Operations Director, Acuity

Growth by influencer marketing

Expensive waste of time? Successful, applicable case studies.

Kristian Borovic
Inluencer Marketing Expert, Evoke

Attribution skillset

Practical, applicable tools and tips on measuring performance & identifying opportunities for optimisation.

Vince de Castro
Chief Marketing Officer, TopFX

Content Marketing Funnels: Hyper-Targeting Traders

Tips, examples, stats on creating unique content marketing funnels for different traders.

Niki Nikolaou
Director,
Content Works

Display Media: Maximise return on your banners

Know your CTRs from your CPMs. Learn how to use available data to maximise your display campaign performance.

Felipe Ferrer Perez
Sales & Business Relations Director, FinancialMarkets.Media

Anonymous Q&A – Networking cocktail

Anonymous Q&A

Networking cocktail

Find out

What are practical, cheap ways to increase efficiency using AI?

Understand

Why are my so-called “performance campaigns” not performing?

Learn how

How can you turn your online media & content strategy into website traffic

Get realistic answers

to difficult questions

Submit your marketing questions anonymously and our experts will answer it during the event.

The lineup

Joe Neighbour is an experienced financial markets professional with over 20 years of expertise in trading, sales, and advisory roles. He has been instrumental in building global broker partnerships and streamlining sales operations. Joe showcases strong leadership in operations, team management, and product development. A recognized industry expert, he has delivered seminars worldwide, equipping traders and investors with practical knowledge in technical analysis and risk management.

Christopher Zenios is a dedicated and results-driven digital marketing strategist with over 20 years of experience in the industry. As the Co-Owner and Marketing Director of Web Theoria, a Cyprus-based web design and marketing agency, he excels at delivering high-performance digital marketing solutions tailored to clients' unique needs. Passionate about all aspects of digital marketing, Christopher's expertise lies in SEO, PPC, and online marketing strategy. By understanding each industry's unique challenges and opportunities, he is able to create tailored marketing plans that drive growth and maximize ROI.

Dimitris Nikolakopoulos is Chief Digital Officer at Attica Media Group, spearheading the company’s digital transformation. He employs data-driven strategies and integrates technologies such as Lotame and PubMatic to modernize traditional media models. With extensive experience at brands like Forbes, Harper’s Bazaar, and Elle, he focuses on optimizing digital content, marketing, and sales to foster innovation and growth. In addition, he lectures on digital advertising and strategy at the Hellenic American Union, emphasizing emerging trends in digital media and audience engagement.

Jose has been serving the high-demand performance marketing needs of fintech, crypto & FX clients for more than 8 years. His team execute global and localised display & PPC performance campaigns across high demand paid media platforms. Jose has extensive knowledge search engine algorithms, putting him in the best position to attain both paid AND organic high-quality traffic for his clients. He has the knowledge and the know-how to position his client brand at the very top, after all, a good SEO strategy is synonymous with success.

Juan Pablo is the Marketing Manager at FXStreet, driving growth through innovative strategies and a deep understanding of trader needs in the financial sector. With extensive experience in digital marketing and branding, he has played a crucial role in expanding FXStreet’s presence and fostering community engagement among traders worldwide. Juan Pablo’s expertise is connecting data-driven insights with creative marketing solutions, making complex financial concepts accessible to audiences.

Vince De Castro is the Chief Marketing Officer at TopFX, a globally recognized multi-asset brokerage firm. With over 15 years in financial services and fintech, Vince has built a reputation for driving growth through data-driven, high-impact marketing. His career spans leadership roles at top financial firms, where he delivered marketing campaigns that transformed businesses and positioned them at the forefront of their industries. A firm believer in the power of technology and analytics, Vince is passionate about sharing his knowledge and mentoring the next generation of marketing leaders.

Helen is an integrated marketing specialist with a strong digital communications background. She leverages on relationships with finance & blockchain publishers across all geos in order to make their marketing inventory accessible to clients of FMM, thereby extending their brand power & reach. Before joining FMM, Helen held key positions in marketing operations, strategy & performance across both FX & crypto spheres, and was responsible for producing ROI through targeted spend using digital marketing techniques.

Christian has co-founded the EVOQ creative agency with a desire to accelerate the adoption of cutting edge marketing methods through data-driven approaches. He brings over 7 years of experience in B2B Marketing & Sales of SaaS and High-Tech products. He is fluent in English, Spanish, and Russian, has worked in diverse and dynamic environments, such as VFarms, K2 Partnering Solutions & Yoloco.  Christian has also contributed to fundraising, recruitment, and retention initiatives, as well as social media communications and marketing campaigns all over the world.

Platinum Sponsor

Media Partners

Event Partners

Register Now

Each ticket costs $50, and is paid by credit card.
For banking transfers or any other queries, please contact event@financialmarkets.media