FMM Seminar ‘25

Actionable trends & measurable take-aways on financial media for marketing strategists and do-ers.
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15:00 | 14.Mar.25 | Carob Mill | Limassol

Media Partners

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FMM Seminar '25

agenda

This seminar will be short and sweet, packed with actionable information and resources.
The event starts at 15:00 and will finish by 18:00. Panels will be 25 minutes and keynotes 10 minutes long, with plenty of time for networking at the end.

Welcome speech

Sergi Lopez Tomas
CEO FinancialMarkets.media

Branding vs performance

What actually works? Panelists will discuss the effectiveness of display campaigns for company growth.

Phil Robinson
Head of Data Science and Insights for Bloomberg Media EMEA

Dimitris Nikolakopoulos
Chief Digital Officer, Attica Media Group; Forbes Cyprus & Forbes Greece

Enrico Paccusse
Growth Director
TradingView

Marios Panagi
COO
LiquiPrime

Facilitator :

Niki Nikolaou
Director
Content Works

Performance campaign case study on FXStreet

High performance campaigns – hard data, variables for success, dos and don’ts.

Juan Pablo Ambrogetti
Head of Marketing
FXStreet

COFFEE BREAK

Data-led marketing

What does performance mean to you? How can you measure it? What are your success metrics? Tracking limitations of data-led campaigns and how to set realistic KPIs.

Christopher Zenios
Marketing Director
Webtheoria

Helen Astaniou
Director of Publisher Relations FinancialMarkets.media

Jose Rubiño Torres
Performance Marketing Director FinancialMarkets.media

Angelos Potamitis
Director / SEM Specialist
Marketing Nest Agency

Facilitator :

Laoura Salveta
Head of Marketing
BLK Group & VIP360

Using live data as a conversion tool
How to use LIVE financial data in your sharable content & email to improve conversions
Joe Neighbour
Account & Sales Operations Director, Acuity
AI-powered marketing – Cutting Costs and Accelerating Creativity

AI in design tools, strategy, campaign analysis & ad platforms. How your team could be using AI to save time and money.

Doros Polydorou
Associate Professor, Cyprus University of Technology

COFFEE BREAK
Display Media: Maximise return on your banners

Know your CTRs from your CPMs. Learn how to use available data to maximise your display campaign performance.

Felipe Ferrer Perez
Sales & Business Relations Director FinancialMarkets.media

Attribution skillset

Practical, applicable tools and tips on measuring performance & identifying opportunities for optimisation.

Vince de Castro
Chief Marketing Officer
TopFX

Content Marketing Funnels: Hyper-Targeting Traders

Tips, examples, stats on creating unique content marketing funnels for different traders.

Niki Nikolaou
Director
Content Works

Q&A   –   Networking cocktail

Q&A

Networking cocktail

Find out

What are practical, cheap ways to increase efficiency using AI?

Understand

Why are my so-called “performance campaigns” not performing?

Learn how

How can you turn your online media & content strategy into website traffic

At this half-day, interactive seminar, we will share real data on successes and failures of digital
financial marketing strategies, followed by a networking session with media partners.

Who should come,
and why?

This seminar is suitable for decision makers on marketing spend, and for marketing do-ers.
Our experts across financial media will address hard questions about marketing spend on digital media, and share true data on how to maximise ROI.

Find out if you are measuring performance correctly

Address misconceptions on so-called “performance campaigns”

Get tips on turning your online media & content strategy into website traffic

Get real data & tips on successful display / social campaigns

The lineup

Platinum Sponsor

Acuity_Logo_White

Media Partners

Networking Sponsor

Lanyard Sponsor

Register Now

Each ticket costs $50, and is paid by credit card.
For banking transfers or any other queries, please contact event@financialmarkets.media

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